VUE - This is not a cinema

One of my first projects at The Mill.  We were asked by Joint London to help explain VUE's large offering of live programming.  Mill Creative Director Rama Allen came up with the idea to create an animated "machine" that linked beautifully with live action footage.  I designed and led the project along with the Design team at The Mill - London.  Above are the film and several. of my style frames.