About Will MacNeil

Hi , I'm Will and I’m a Design Director in the Experience team at The Mill. I make moving images for a big range of projects from linear filmmaking and motion graphics to interactive installations, set design, textile design and generative art. Occasionally I’m asked to rethink whole formats such as news shows or live experiences based around innovative storytelling through digital imagery. I’m at my happiest when I’m challenged to find a new way to tell a story, to design an image making system around an idea - not just a new technology.  I also talk (at conferences) a lot. Recent ones include the mainstage at OFFF Barcelona, Us By Night and events in Kyiv and Tokyo.

I've also got a fairly lengthy CV that includes years in the cutting rooms of Soho (Billy Elliot, Gosford Park) and as a live vision mixer (TD) for US sports broadcasts of NBA, NHL, MLB and NFL.

I’m happy to chat with anyone curious about my work or this crazy business. So feel free to say hello through email or Twitter.


Recent awards:

2022 BIMA Gold for Use of Technology - EE Hope United Data Shirt Design
2022 D&AD Shortlist for Digital -EE Hope United Data Shirt Design
2022 AICP Shortlist for Use of Data - EE Hope United Data Shirt Design
2022 British Arrows Shortlist for Immersive Experiences - EE Hope United Data Shirt Design
2021 Motion Awards - Al Jazeera English Idents
2021 Promax - Adidas E-ball Promo
2020 Clio Sports Awards Bronze - Manchester United / Adidas Kit Launch
2016 Kinsale Sharks Silver for Motion Design - Sky Star Wars Channel Promo
2016 Kinsale Sharks Bronze for Best use of graphics - Sky Star Wars Channel Promo

Recent public speaking:

2023 OFFF Barcelona Roots Stage
2023 Houdini Hive at FMX
2022 Houdini Hive at OFFF Barcelona
2021 Houdini Hive at OFFF (Online)
2020 Houdini Hive at OFFF (Online)
2019 Us By Night Tutorial Stage
2019 OFFF Kyiv, Ukraine
2019 OFFF Barcelona Roots Stage
2018 OFFF at Login Vilnius
2018 Mouvo Prague Panelist
2017 Us By Night Tutorial Stage
2017 FMX Stuttgart
2016 FMX Stuttgart