HOPE UNITED - AI/Data Designed Football Kit for Change

This was my dream job: take the players participating in the Hope United football campaignand tell the stories of their individual experiences with online Racism, Sexism and Homophobia through a data designed football shirt.  Every player has their own struggle with online abuse, and therefore they each get their own shirt design.  We teamed up with the amazing Matthew Williams at HateLab to acquire and process data about how the players are treated online.  HateLab have developed in-house sentiment analysis tools to identify abusive social media posts and comments.  Using the numbers from HateLab, I worked with digital artist Seph Li to design and build a generative art application that would ingest the data stream and create each player's shirt.  Seph's system can now create instant designs for all sorts of digital output whenever new data is available.

Recently the EE Shirt Designs won a BIMA Gold for Best use of technology.  The project has also been shortlisted in the AICP and D&AD awards for use of data. Winners to be announced in the next few weeks.