• Lufthansa Dynamic Screens
  • Lufthansa Dynamic Screens
  • Lufthansa Dynamic Screens
  • Lufthansa Dynamic Screens
  • Lufthansa Dynamic Screens

Lufthansa Dynamic Screens

As part of a huge pitch to handle all of Lufthansa motion design, I was asked to present ideas for an interactive screen in the company's Hamburg HQ.  The screen dimensions and format had already been determined by the architect, so the challenge was to retrofit ideas to the existing (and quite unusual) template.

Among the ideas I presented was a live mosaic map of the world driven by images scraped from Instagram.  Geo-tagged images would be sourced from Instagram, then their dominant palettes would be extracted and metadata measured to score their social engagement (how many likes and comments they attracted.)   These images would then be represented as colour swatches in their respective positions on the map - not the image itself, but a tile of its strongest colours.  Their size and prominence would be determined by their popularity on the site - which in turn would assure that the strongest images were used.  The result would be a living, breathing mosaic of life on earth.  Pick a location, such as Rio de Janero and watch as the blues, yellows and greens of a beach day gave way to the colours of a city at night.